Is this show worth it?

Every prospective visitor asks the question. You answer each one, at the right moment.

WhyAttend writes a hyper-personalized AI pitch in 15 seconds, from each visitor’s company website and job title: a fit score, exhibitors to see and talks not to miss, day by day.

  • Zero development
  • Live in 24 hours flat
  • No personal data required, no tracking cookies
  • You stay in control, end to end
  • No commitment, pay as you go
Your report · Your show Come on Wednesday, December 9.
Morel MetalworksProduction manager
  1. 1Compare robotic welding cells
  2. 2Meet three cobot integrators
  3. 3Attend the talk on predictive maintenance
Good to know — the show says little about precision machining.
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The problem

Your website is your first salesperson. But it tells everyone the same thing.

400 exhibitors, 80 talks, one home page for all. Buyers, marketers, engineers, sales reps, executives: they all see exactly the same thing. To find what matters to them, they have to search, compare, cross-check. Often, that’s too much effort. How many give up before they’re convinced?

WhyAttend puts the arguments that will land in front of each of them, right away. It’s the last link in your visitor acquisition: the one that turns a visit into a badge.

400 exhibitors. 80 talks.Nobody does the sorting.

WhyAttend surfaces the few that matter to each visitor.

Personalized pitch

A personalized pitch: your show’s case, rewritten for each prospective visitor.

Each block answers a question your prospect asks before getting a badge. In the order they ask it.

1
The verdict

Is this for me?

Whether to come, which day, and how well the show matches their projects.

2
Three reasons to come

What’s in it for me?

Each backed by named exhibitors, booth numbers and sessions from your program.

3
Their day, planned

How do I plan my visit?

Morning, noon, afternoon: who to see and when, ready to add to their calendar.

4
Before you go

What should I prepare?

A dated checklist: what to prepare, which meetings to book, what to bring.

5
Good to know

Is there a catch?

An honest word on what the show won’t cover for them. That nuance is what makes the rest believable.

6
The registration button

What now?

At the exact moment their wish to come peaks.

You stay in control, end to end

One single source: your website. Update it and the reports follow automatically: we read it again several times a day. “Good to know” adds the nuance that makes the rest believable.

Create my demo page
Setup

Live in 24 hours flat.

No IT project. No agency brief. No meetings.

  1. 1

    Create your demo page.

    Paste your show’s URL. Our AI assistant guides you: 10 minutes, tops.

  2. 2

    Review and share.

    Check its work, then have your teams try out the demo page.

  3. 3

    Activate.

    Make your first top-up, for any amount you like. We check that you really are the show’s organizer: 24 hours, tops.

  4. 4

    Go live.

    Your webmaster adds one line of code. Your prospective visitors get their pitch.

    <script src="whyattend.js" data-show="[YOUR-ID]"></script>
Pricing

No package, no commitment: you decide how much you invest.

Visitor recruitment calls for agility: registrations speed up, slow down, and often come down to the last few weeks. With WhyAttend, you adjust your investment as your campaign unfolds. Simulate a first budget, then top up whenever you need to.

1 report = 1 prospective visitor who gets their personalized pitch for your show.

Budget ↔ reports simulator

Budget€400
Reports570

That’s €0.70 per report on average

€100 more = 150 more reports. Another €100 and you move to €0.50 per report.

Add sponsor banners to your reports (€250 each) and resell them to your exhibitors: 2 banners resold at €500 fund your €400 budget.

Create my demo page

20 free reports to test your demo page, no credit card required.

The more you invest, the less each report costs

Whether you invest the same amount all at once or over the course of your campaign, you get the same number of reports. All your top-ups for an edition add up.

  1. €0.83 per reportUp to €100 invested
  2. €0.67 per report€100 to €500 invested
  3. €0.50 per reportOver €500 invested
Amount invested in the edition →
Example: a campaign in three top-ups
  • €300 at launch → 420 reports
  • + €700 when registrations take off → 1,720 reports in total
  • + €1,000 before the show → 3,720 reports, or €0.54 per report on average

You stay in control of your budget

  • No commitment: top up whenever you want, as much as you want.
  • You never spend more than you topped up.
  • Reports you haven’t used by the end of your show carry over to your next edition.
  • An alert before you run out of reports.
  • Included for every show: the AI assistant that picks up your logo, colors and fonts, and automatic sync with your website, several times a day.

Pricing questions

Can I try it for free before paying?

Yes. You create your demo page for free, with no credit card, and have your teams try it out, up to 20 reports. You only pay when you go live.

What triggers a billed report?

A report is counted each time a visitor enters their company and job title and gets their personalized pitch. A visitor who browses your website without asking for one costs you nothing.

How many reports should I plan for?

Nobody can know in advance. Set a first budget with the simulator, watch your usage over the first few weeks, then top up as your campaign unfolds.

What happens when I run out of reports?

You’re alerted beforehand. If you have no reports left, the widget steps off your website until your next top-up. You can also turn it off yourself at any time from your account.

What happens to the reports I didn’t use?

They aren’t refunded, but nothing is lost: they stay usable for your show’s next edition, for 18 months after purchase. The oldest ones are always used first.

All pricing questions →
FAQ

Organizer FAQ

Who can see my show’s statistics?

Only you. Your show’s statistics are never reused, compared or shared with another customer: it’s a written commitment in our terms.

Where does the report’s information come from?

The recommendations come from your website only: exhibitors, talks, program. If something changes, update your website: the reports follow at the next sync, several times a day.

What about GDPR?

We never ask visitors for their name, email or phone number. Our servers are in Europe, in Frankfurt, and our privacy policy lists every subprocessor. The essentials for your IT team fit on one page: Security & GDPR.

How do I measure the effect on my registrations?

Your account shows the number of reports generated day by day, and the clicks to your registration form week by week. To track completed registrations, we can help you connect WhyAttend to your ticketing system.

Do we need technical resources?

Hardly any. Our AI assistant does all the setup. All that’s left is one line of code to paste on your website: a few minutes for your webmaster, your agency or your registration platform. If you need it, we can help.

Can we use it with registered visitors too?

Yes, in two ways. Add a link to your WhyAttend page in your emails: everyone prepares their visit there, with the exhibitors and talks that matter to them. The D-7 reminder goes further: you upload your list of pre-registered visitors, and each one gets their own report to drop into your reminder email. Names and emails are never saved in our database or sent to the AI, and the file is deleted within 7 days.

Our website isn’t complete yet.

Reports start from what is already published and get sharper as exhibitors and the program are added.

When should we launch?

Ideally three months before opening, and no later than one month before.

How can I pay?

By credit card, directly from your account.

When am I billed?

At each top-up. An invoice is issued automatically and can be downloaded from your account.

Do prices exclude VAT?

Yes, all our prices exclude VAT.

What’s the minimum top-up?

€100. After that, top up as much as you want, whenever you want.

How do I track my usage?

Your account shows, day by day, the number of reports generated and your remaining balance.

Can I set a spending cap?

Your balance is your cap: without a top-up, no further spending is possible.

How do I know whether my balance will last until the show?

Your account tells you, at the current pace, whether your balance will last until opening day. You’re alerted before you run out.

I run several shows. How does it work?

Each team manages its own show’s budget, independently. For a portfolio of shows (at least 5 shows a year), ask for a quote.

Can an agency run WhyAttend for several organizers?

Yes. The organizer invites the agency as a member of their organization, and each show keeps its own balance.

A quote or a question? Answer within 48 hours.

Fill in the form, or email us at contact@whyattend.com.

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